The code of this theme has been written with localization in mind.
This means that you can create the default language files that WordPress uses (.po and .mo) and translate every text displayed by the theme without getting your hands dirty in the source code.
[su_note note_color="#f1f1f1"]By the way, we'll be happy to provide you with a handy guide on how to get this done. Really, no particular expertise needed ... other than knowing how to say certain things in your target language, of course. ;)[/su_note]
But let's take it even further
Introducing RTL text (right-to-left)
Maybe you're working on a site in Hebrew, or Arabic, or any other RTL language.
With this new version of Zerif Pro this is no issue. Just switch the language, and the theme will follow suit by changing the default display mode to RTL.